National Tourism Sector Strategy 2016 – 2026 approved


National Tourism Sector Strategy 2016 - 2026 approved

The National Tourism Sector Strategy (NTSS) 2016 - 2026 - a segment wide 10-year procedure directed towards expanding tourism's immediate commitment to the economy, work creation and national development objectives - has been affirmed by the cabinet. The Department of Tourism dispatched the survey of the NTSS - the first was distributed in 2011 - 2015 to guarantee that the methodology stays applicable in a quickly changing worldwide conditions and in addition to adjust it to the NDP and the Tourism Act 3 of 2014. The procedure finished in the second emphasis of the NTSS renamed as the NTSS 2016 - 2026.

“This approval comes at a particularly exciting time for tourism globally and in South Africa. Tourism is a growth sector and generator of jobs, and tourism destinations need to position themselves to take advantage of this sector’s growth trajectory. The NTSS is therefore well placed to respond to the country’s development imperatives and transformation agenda.

“Through the strategy, we aim to further increase the direct contribution of tourism to the economy through partnerships, research-based collaborative planning, and the implementation of agreed priority actions underpinned by responsible tourism,” said Minister of Tourism, Tokozile Xasa.


The NTSS is reinforced by five strategic pillars:

• Effective marketing
• Facilitating ease of access
• Visitor experience
• Destination management and
• Broad-based benefits

The strategy also outlines comprehensive action plans for implementation by various stakeholders within the tourism value chain.


Effective strategy implementation

“The NTSS has set clear targets in respect of increasing the direct contribution of tourism to the GDP from R118bn in 2015 to R302bn in 2026 while increasing direct jobs supported by the sector from 702,824 to one million,” said Xasa.

The Department will lead, support, screen and assess the execution of the NTSS. Furthermore, the procedure accommodates institutional game plans and structures for open and private sector cooperation to guarantee coordinated implementation efforts.

“I would like to convey my gratitude to the Panel of Experts that oversaw the process, as well as the public and private sector stakeholders who took part in the revision of the NTSS. It is without a doubt only through these kinds of partnerships that we can effectively implement this strategy and do tourism successfully,” concluded Xasa.

At Imbizo tours we have been about creating unique visitor experiences and basically living the values that are outlined in the NTSS so we welcome it wholeheartedly in the meantime check out some of our great tours.

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